About AO
The meaning behind AO
Art of Attraction. Outcomes for Reality.
AO Marketing creates strategic creative that attracts attention, connects with audiences and produces practical business outcomes.
Meet the founder
The story behind AO.
I started AO Marketing because I genuinely love watching businesses grow.
I’ve always been the kind of person who gets curious about how things work, especially businesses. I love learning what makes one company different from another, understanding the people behind it, and figuring out how to turn that into a brand and marketing that actually feels like them.
For a long time, I knew I wanted to work across different industries rather than being tied to just one. I like the variety, I like learning new things, and honestly, I think it’s pretty cool that every business comes with its own story, challenges, and goals.
I’ve been a Marketing Manager for years, working closely with businesses and learning the ins and outs of what makes good marketing actually work. This year, I took the leap into freelancing and started working directly with businesses on their marketing, websites, and everything in between. And somewhere along the way, I realized something: I really, really love doing this.
I love getting to know a business, throwing around ideas, building something from the ground up, and then seeing it all come together. I love the creative side, but I also love the strategy behind it — making sure the things we create actually have a purpose.
That’s what led me to AO Marketing.
I wanted to build something of my own where I could work with different kinds of businesses, stay creative, keep learning, and actually become invested in the people and brands I work with.
AO is still growing, and that’s kind of the point. I’m excited to grow it alongside the businesses I get to work with.
So if you’re looking for someone who’s going to genuinely care about your business, get a little too excited about your ideas, and probably ask a lot of questions because I want to understand what makes your business tick — hi. I’m Alyssa.
Alyssa, founder of AO Marketing
The AO philosophy
Attract. Connect. Outcome.
The three steps behind every piece of AO work. Choose a stage to see what it means in practice.
The first job of marketing is to be noticed by the right people. That takes a clear brand, a strong idea and craft people can feel.
For exampleA reel that stops the scroll, an ad that speaks to one person, a brand that looks like no one else in your market.
Attention is only worth something if it turns into interest. We give people reasons to stay, learn and believe you are the right choice.
For exampleA website that answers questions before they are asked, social content that shows who you are, one consistent look everywhere.
Everything points to a next step: a call, a booking, a quote, a sale. We track what each channel brings in and keep refining it.
For exampleClear calls to action, tracked inquiries, and a plain-language report that shows what worked and what we will do next.
Working together
How a project comes together
The same four stops whether it is a new logo or a launch across every channel.
Stop 1
Discover
A conversation about your business, your customers and what success looks like for you.
Stop 2
Plan
A clear plan and timeline: what we will make, in what order, and why.
Stop 3
Create
Design, writing and production, with your feedback at every key step.
Stop 4
Launch and grow
We launch, measure and keep improving, month after month.
Start a project
Ready to make your business impossible to overlook?
Tell us where your business is today and where you want it to go. AO will come back with a clear next step, with no pressure and no jargon.