02Website design
Website design with a plan behind every page.
A good website tells people what you do, why you’re the right choice and what to do next, on a phone as clearly as on a laptop.
Website Design, done with a plan
Your website is often the first real impression a customer gets, and it’s where many of them decide whether to call you or keep looking. Our website design service is for small businesses that have outgrown a do-it-yourself site. It’s also for established companies that need a website redesign because the old site no longer reflects the quality of their work. If your site is hard to use on a phone, slow to load or vague about what you do, good customers may be leaving before they ever reach out.
Every project starts with strategy, before anyone talks about colors or fonts. We look at your goals, your customers and the questions they ask before they buy, then plan the site map, the page structure and the words around those answers. The design follows that plan: a custom look built around your brand, mobile-first layouts, fast pages and calls to action that make the next step obvious. That’s what designing for conversion means to us. The right visitor should find it easy to call, book or buy.
Your website is also where the rest of your marketing sends people. Your social posts, your ads and your printed pieces all point there, so the site has to look and sound like the business they saw on Instagram or in an ad. We make sure it does. Each site includes SEO foundations, the behind-the-scenes basics that help search engines understand your pages, along with analytics and lead tracking. You’ll see where inquiries come from and which pages to improve next.
Your website is designed and built with our independent website-development partner, who works alongside us from the first conversation to launch day. Website work may be invoiced separately from your marketing, so it’s always clear what you’re paying for.
This is a good fit if
- your website no longer matches the quality of your work.
- you hesitate before sending people to your own site.
- your site looks fine on a laptop but falls apart on a phone.
- you want your website to look and sound like the rest of your marketing.
Recent launches
On every screen
Two websites launched with AO this season, on a laptop and in the hand. Compare each with the old site in Work.
What’s included
Everything, handled
Website strategy
We define what your site needs to do, who it’s for and the actions you want visitors to take.
Site map and page structure
A simple path from first visit to first inquiry, with a page for each thing customers need to know.
Copywriting
Friendly, plain words that sound like you and answer what customers want to know before they reach out.
Custom design
A look built around your brand instead of a template made for someone else.
Mobile-first layouts
Pages planned for the phone first, then scaled up for tablets and desktops.
Conversion-focused pages
Calls to action, contact forms and booking links placed so it’s easy to reach you from any page.
SEO foundations
Page titles, descriptions, headings and a clean structure that help search engines understand your site.
Speed and performance
Optimized images and lean pages, so your site loads fast on a phone as well as a desktop.
Analytics and lead tracking
You can see how people find your site and which pages lead to inquiries, starting on launch day.
Launch and ongoing care
A careful launch, followed by updates and improvements as your business grows.
How it works
Four steps, no mystery
Discover
We talk through your business, your customers and what the website needs to do for you.
Plan
We map the pages, shape the content and agree on a timeline before design begins.
Design and build
You see the site take shape, starting with the phone layout, and share feedback at each key step. Nothing goes live until you approve it.
Launch and grow
Your site goes live with tracking in place, and we keep an eye on how real visitors use it, so each update has a reason behind it.
What pages does a small business website need?
Most small business websites need a strong home page, a page for each main service, an about page and an easy way to get in touch. Beyond that, it depends on how your customers decide, whether that means FAQs, a gallery of your work or online booking. We plan the site map around your goals, so each page has a job to do.
Can you redesign my existing website?
Yes. A website redesign starts with what you already have: what works, what doesn’t and what customers can’t find. We keep what’s worth keeping and rethink the structure and the words. The new design then brings the look up to the standard of your work today.
Will my website work well on phones?
Yes. Every site is designed mobile-first, which means the phone layout comes first and then scales up for tablets and desktops. Buttons are easy to tap, text is easy to read and pages are built to load fast.
Is SEO included in website design?
SEO foundations are part of each site: page titles, meta descriptions, headings, clean page addresses, fast load times and a structure search engines can read. That gives your site a strong starting point. Rankings also depend on your content, your competition and time, so we’re honest about what a new website can and can’t do on its own.
Do I need to write the content myself?
No. We can write your pages from scratch or shape what you already have into friendly copy that sounds like you. You share what you know about your business and your customers, and we turn it into words that help people choose you.
How long does a website project take?
It depends on the number of pages, the features you need and how soon content and feedback come together. We agree on a timeline during planning, before design begins, so you know what happens at each stage.
Who designs and builds the website?
We lead the strategy, the content and how your website fits with the rest of your marketing. For the design and build, we work with an independent website-development partner, a specialist we plan alongside from the first conversation. Website work may be invoiced separately from your marketing, so you always see what you’re paying for.
Pairs well with
Start a project
Ready to make your business impossible to overlook?
Tell us what your current site is missing, or what a new one needs to do. We’ll start with a conversation about your goals.