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The AO Journal

Practical answers to the marketing questions business owners ask us most, written in plain language and backed by sources.

Branding · 5 min read5 Signs Your Brand Needs a RefreshFive signs your logo, colors and message no longer fit your business, and how to refresh them without losing the recognition you've built.Read the article
Advertising · 6 min readGoogle Ads vs. Meta Ads: What's Right for Your Business?Google Ads reaches people who are already searching. Meta ads reach people before they start looking. Learn how to choose between them, or use both.Read the article
Social media · 5 min readHow Much Does Social Media Management Cost in 2026?Social media management pricing depends on your platforms, how much content you need and how much of the work you hand off. Learn what drives the cost and how to compare quotes.Read the article
Strategy · 5 min readHow Much Should a Small Business Spend on Marketing?A practical way to set your small business marketing budget: start from a percentage of revenue, test it against your goals and track what each dollar brings back.Read the article
Social media · 5 min readHow Often Should a Business Post on Instagram?Three to five feed posts a week is a strong target for many businesses, but a steady rhythm and original content matter more than the number. Learn how to find your pace.Read the article
Websites · 5 min readWhat Should a Small Business Website Include?A practical checklist for small business websites: the pages you need, the trust signals customers look for and the technical basics Google expects.Read the article

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